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Summit 2022 Reminder

We are looking forward to seeing everyone on Thursday 17th November for the 2022 Annual Summit.


In case you missed it, don't forget to do your Conversion Ratios homework and bring it with you on the day (click HERE to download the homework sheet). This is the ratio of initial calls to initial appointments to being hired to do something transactional (a ‘customer’) to being hired ongoing (a ‘client’). Here’s how …


1. Do you keep a record of the initial enquiries you’ve received and called back? Put that number into the ‘initial calls’ box (refer attached pdf).

2. Look at your calendar so far in 2022 and count how many initial appointments you’ve held. Put that number into the ‘initial appts’ box.

3. How many of those appointments went through to become initial clients – ie they hired you to do something (eg an SoA). Put that number into the ‘customers’ box.

4. How many of those customers went on to become ongoing clients? Put that number into the ‘clients’ box.


The agenda for the day is:

FROM

TO

DESCRIPTION

0930

1000

Registration

1000

1010

Welcome & opening

1010

1130

Session 1

1130

1145

Break

1145

1315

Session 2

1315

1400

Lunch

1400

1515

Session 3

1515

1530

Break

1530

1645

Session 4

1645

1700

Conclusions & closing

Don't forget, PIFA Symposium welcome drinks start at 6:30pm in the Mosaic Lounge.


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