Summit 2022 Reminder

We are looking forward to seeing everyone on Thursday 17th November for the 2022 Annual Summit.

In case you missed it, don't forget to do your Conversion Ratios homework and bring it with you on the day (click HERE to download the homework sheet). This is the ratio of initial calls to initial appointments to being hired to do something transactional (a ‘customer’) to being hired ongoing (a ‘client’). Here’s how …

1. Do you keep a record of the initial enquiries you’ve received and called back? Put that number into the ‘initial calls’ box (refer attached pdf).

2. Look at your calendar so far in 2022 and count how many initial appointments you’ve held. Put that number into the ‘initial appts’ box.

3. How many of those appointments went through to become initial clients – ie they hired you to do something (eg an SoA). Put that number into the ‘customers’ box.

4. How many of those customers went on to become ongoing clients? Put that number into the ‘clients’ box.

The agenda for the day is:

FROM	TO	DESCRIPTION
0930	1000	Registration
1000	1010	Welcome & opening
1010	1130	Session 1
1130	1145	Break
1145	1315	Session 2
1315	1400	Lunch
1400	1515	Session 3
1515	1530	Break
1530	1645	Session 4
1645	1700	Conclusions & closing

Don't forget, PIFA Symposium welcome drinks start at 6:30pm in the Mosaic Lounge.